Sunday, January 20, 2008

More Cebu Pacific Promo Thoughts

I think that the Cebu Pacific P1 flight promo is ridiculous.

I don't mean that they should discontinue it, since a lot of people get to travel and enjoy their service. What I mean is that calling it a P1 promo is ridiculous.

We all know the ticket will set you back around three grand (which is still cheap and again, thank you Mr. Gokongwei) so why call it a P1 ticket? Why just not say they are free?

We all know Cebu Pac will tack on all the "fees and taxes" and make you pay three grand. We know that, they know that. We all know that. So why call it a P1 ticket?

In fact, let's push the envelope. Cebu Pacific shouldn't just stop at free, Cebu Pac should say that they'll PAY YOU to fly. Yep, Cebu Pacific will PAY YOU P500 to go to Cebu or Zamboanga or just about anywhere you want to go.

Great, isn't it? Utterly brilliant promo. People will be lining up.

Then of course they'll tell you that you need to pay for "fees and expenses" and that as a receipient of the "reward" or "rebate" you'll need to apply that P500 towards those "fees and expenses". Which unfortunately just went up by about P500.

And so you need to pay about three grand.

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